Marketing Associate & Technical Writer, PowerPlan Consultants, June 2003 – July 2005
Developed research-based marketing strategy and print and web-based materials to manage and grow relationships with current and potential clients from asset management industries
Planned and managed internal and external events, including overseeing logistics and proactive client outreach for bi-annual forums for clients; Oversaw on- and off-site client training
Coordinated and authored ongoing updates to electronic and print help documentation that was provided to all clients
Wrote, designed and edited educational and marketing materials for client training events
Conducted screening and pre-selection of job applicants; Represented the company and networked with potential employees at recruiting fairs and similar events
Secured coverage in the Atlanta Journal-Constitution for an Arthritis Foundation wellness campaign and placements in local print media outlets for the American Cancer Society’s Avon Three-Day Walk
Created media lists, compiled news audits, pitched local and national media, coordinated press conferences and on-site media at events, and wrote press materials including news releases, feature releases, backgrounders, expert bios, and FAQs for clients including the Tampax Total You Tour, the Atlanta Women’s Foundation, and Emory Crawford Long Hospital, as well as the America Cancer Society and the Arthritis Foundation
Spearheaded research and development of a digital consumer and health care provider database utilized for a national education campaign by the Centers for Disease Control & Prevention
Performed issues management by monitoring client, competitor and industry coverage in print and digital trade media and contributing to twice-daily reports sent to PeopleSoft executives
Authored and contributed to press materials including news releases, radio spots and pitch points and secured coverage about upcoming exhibits at the museum in local news outlets
Monitored regional news coverage and compiled clip reports of client coverage sent to management
Updated and streamlined a database of 800 media contacts to aid efforts to build media partnerships
Public Relations Assistant, Duke Raleigh Hospital (formerly Raleigh Community Hospital), May 2000 – May 2001
Wrote, designed and edited media and marketing materials tailored to internal and external audiences, including press releases, hospital newsletter copy, print and radio advertisements, and brochures for internal and external audiences
Led redesign of internal newsletter, which subsequently increased interest among and contributions from hospital employees; Wrote, edited and solicited newsletter content
Planned and helped coordinate internal and external events for 50 to 1,500 participants, including fundraising and team-building events for the hospital’s Race for the Cure volunteer team